The Truth About PBN Links
Pbn links that are legit are a network of websites that share the same content and link to one another. While it can work to increase your website’s rankings, it can also be dangerous and unethical.
How do I know if a site is PBN?
Most SEO professionals agree that it is not ethical to use PBNs as a form of link building. It is considered a violation of Google’s Webmaster Guidelines, which means it can result in your site being manually penalized.
The main reason why most experts recommend avoiding this technique is that it is unnatural, which is a major red flag. It requires the creation of a network of blog sites that are closed from public view and use different hosting providers for each site. This makes it extremely difficult for search engines to identify the PBNs and ensure they are not manipulating their digital footprints.
It is also a black hat technique, which means it can result in your site getting deindexed from search engines and will likely be unsuccessful in the long run. It is better to invest your time and money in more organic and white hat tactics such as guest posting, article submissions, and social media.
PBN links are useful in competitive niches and can help to grow your website slowly over time. However, if you’re planning on using this strategy, it’s important to only use high quality PBNs that will not negatively impact your domain authority and website rankings.
Niche edits are a safe alternative to PBN backlinks and are often cheaper and easier to get. These backlinks are created from real-world websites with contextual value and help to improve your website’s rankings.